PROJECT four
Sales Page. Social Media Posts and Captions. Website and Facebook Banner.
MEET THE client
Sonya Thorn is a passionate naturopath dedicated to empowering her clients to take control of their health naturally. With a deep understanding of holistic wellness, she combines evidence-based practices with personalised care to help clients achieve balance and vitality. Sonya’s approach is warm and nurturing, focusing on educating and inspiring clients to make sustainable changes for lasting well-being. She believes in the body’s innate ability to heal and guides her clients on a journey toward optimal health.
client GOAL
Sonya envisioned launching her new gut wellness program with a stunning sales page that would attract clients and boost enrolments. She had all the information ready but needed help turning it into a polished, professional page that would resonate with her audience. At the same time, Sonya felt overwhelmed by her social media and wanted assistance with creating engaging topics, captions, and graphics to maintain her online presence and promote her new program.
client INSIGHTS
“I just love Sarah's style. She is so easy to work with and she really understood what I was asking for. With just a short discussion, Sarah was able to capture exactly the colours, pictures and language that suited my style. Sarah's style is classic and stylish and she was able to bring my landing page for my course to life. Sarah was also very timely in her work and affordable as well”
WHAT WE achieved
We designed a beautiful, engaging sales page for Sonya’s new gut wellness program, featuring a prominent banner on her homepage and Facebook page that provided key information and linked directly to the sales page. To support the launch, we developed a series of eight social media posts—creating the topics, captions, and visuals. Some posts focused on promoting the program, while others shared valuable insights on gut health and other relevant topics within Sonya’s niche. This content strategy helped increase awareness of her program and kept her audience engaged with meaningful, targeted information.
the IMPACT
“The social media posts certainly gained more attention and engagement and they are so beautifully designed that I can use them over and over. “
HAVE A peak
strategic BANNERS
We updated Sonya’s website homepage and Facebook page with a clear, informative banner that directed visitors straight to her program’s sales page. This effective placement helped drive traffic and enhance visibility.
social media IMPACT
We put together a series of engaging social media posts, complete with suitable topics, captions, and visuals. These posts not only spotlighted Sonya’s program but also shared valuable gut health tips and insights. This approach kept her audience both informed and excited about her offerings.
addressing DESIRES and CONCERNS
We created a sales page that really spoke to Sonya’s ideal clients, focusing on what matters most to them. By highlighting the program’s key benefits and addressing their specific needs and concerns, we made sure the page felt both inviting and trustworthy. We also included client testimonials to add that extra touch of credibility and show just how valuable the program is.
PLATFORMS used FOR THIS project
Canva
Squarespace
Note: Some slight adjustments have been made to the sales page since my design.
CLIENT reflections
“Sarah is such an easy person to work with and she made this experience for me an enjoyable one. While working together, talking with Sarah was like talking to a friend. She really listens to what you want and takes the stress out of marketing.”
