PROJECT three
Blog Writing. Email Management. Email Newsletters. Social Media.
MEET THE client
Celeste is the passionate owner of The Birth Store, a dedicated online and Perth-based shop catering to the journey of parenthood from preconception through to postpartum. With a mission to empower individuals and couples, Celeste curates a thoughtful selection of products and services designed to support every stage of the birthing experience.
Through her carefully chosen product range and personalised service, Celeste aims to create a nurturing community where parents-to-be feel informed, prepared, and supported throughout their entire journey into parenthood. Her commitment to empowering birthing individuals reflects in every aspect of The Birth Store's offerings, both online and in its Perth location.
client GOAL
Celeste found it difficult to keep up with her social media and wanted to start a consistent newsletter to share valuable, supportive content for parents and parents-to-be without coming across as salesy. She also felt overwhelmed by managing her inbox and needed a more organised system. Celeste was looking for a strategy that balanced all three areas, helping her streamline her workflow and stay authentic in her communication.
client INSIGHTS
“Sarah takes charge of so many tasks for us, making running a business much less stressful. The work she does on our social media is so much better than I ever expected when I started working with her; the quality and creativity of the work are unmatched and have elevated our brand so much.
Before Sarah, our email marketing was only utilised when time permitted, and I was able to work on the creative side of the business, it was never something I was able to hand off to someone else because it wasn't something I'd made a plan for, though handing this over to Sarah was such an easy process and in the absence of an official plan, she took ideas of what I wanted, ran with it and we now utilise our email marketing so well and can speak to our customers in another way more frequently. I really wanted our email marketing to be a value add for our customers, and not just more noise and that's exactly what Sarah has been able to offer them and us.
In addition to this, Sarah helps me with my email management and adding this has been such a game changer. As someone who is generally pedantic about email organisation and hates a crowded inbox, being a busy business owner does not mesh well with this, and Sarah helps to keep the noise out of my inbox and categorise it for easy management - I genuinely don't know what I'd do without Sarah and her invaluable support.”
WHAT WE achieved
Together, we developed a more streamlined approach to Celeste’s online presence. We now create 16 posts each month across three platforms, including graphics, captions, hashtags, and scheduling. We also manage engaging Instagram stories and her social media inbox, making it easier for her to connect with her audience. We’ve launched a weekly nurturing newsletter and a fortnightly marketing newsletter, while also staying on top of her inbox organisation for a smoother workflow. Additionally, we’ve written three blogs that speak to Celeste’s ideal customer, to further support her mission of connecting with parents and parents-to-be in a meaningful way.
the IMPACT
“We have had a 15% increase in purchases generated from our email marketing; whilst this is in itself a great increase, the increase in customer satisfaction and the sense of belonging and understanding created by Sarah's emails is so much more significant.
Our email marketing was never meant to be a solely sales-focused tool; it was more about support, understanding, education, and more. Whilst this isn't something we can get a solid metric on, I'm confident we've achieved what we wanted to and more!”
TAKE A peak
nurturting CONNECTIONS
We developed a nurturing weekly newsletter for The Birth Store that delivers supportive content to parents and parents-to-be. Focusing on valuable insights rather than sales pitches, each newsletter strengthens the bond with the community, offering encouragement and guidance throughout their parenting journey.
BUILDING A community
We post a minimum of 16 times per month to inspire, empower, and educate, building trust and genuine connection. In doing so, we’ve created a beautiful community of followers who naturally convert to loyal customers.
informative BLOGS
We’ve created three tailored blog posts that resonate with The Birth Store’s ideal clients—offering valuable insights and support that naturally draw more visitors to the website and build trust with future customers.
PLATFORMS used FOR THIS project
Canva
Facebook
Instagram
Klaviyo
Meta Business Suite
Outlook
Shopify
CLIENT reflections
“My experience working with Sarah has gone above and beyond what I ever expected when requesting her services. She is truly the autonomous all-rounder that any business needs. Are you struggling with creative social media content? Behind on your emails? Don't have time to keep up to date with social media messages? Seriously underutilising your email subscriber list? Sarah can literally do it all, and she does so without requiring much input from you after doing something once. If you scroll back through our social media, you can spot the exact date Sarah came on board and took over our social media account; it's made such a difference for us. But also, wouldn't recommend working with Sarah, because I need her - so ignore this testimonial, please 😅”
